I am a big fan of the Scandinavians. They always seem so über cool. Stereotyping maybe, but the women all seem to be leggy blondes but with brains and the men, brooding, moody, slightly dishevelled but in a way that is oh so attractive! I spent four years at University in Glasgow and Glasgow had an unusually high quota of Scandinavian students, particularly Swedes and Norwegians. Partly down to Geography and partly down to the generous student grants awarded to study across the water. For the latter three years my friend and I shared a flat with a Norwegian guy. It helped that he vaguely resembled Kiefer Sutherland. He was moody, dishevelled, existed mostly on a diet of cigarettes (actually, the majority of my Scandinavian friends were non smokers) and Jägermeister but was strangely cool and very intelligent. Anyone else may have thought him just slightly strange. He refused to wear deodorant, believing that his natural body oils were all that was needed to keep him clean. He did shower daily and I have to say, we never had cause to complain about his bodily hygiene! Would a British man get away with that? I don't think so! He also, somehow, managed to make stone-washed jeans look......yes......cool? Or maybe that was just the Jägermeister at work! Naturally, my reincarnation would be as a tall, fair haired Nordic beauty (female) with brains and oozing understated style, glamorously riding about town on my push bike. Fashionable but not too 'try hard'......with a fantastic Scandinavian timber framed passive house by a lake.....lots of glass and clean lines and exceptionally environmentally friendly. Yes. That'll do nicely.
The Scandinavians also exude style when it comes to interiors, in my opinion. Scandinavian style is based on three main principles. That of functionality, convenience and affordability. Scandinavian style is simple, understated yet sophisticated and, dare I use the word again, cool!
White, more often than not, forms the platform colour with accents of colour thrown in. When we think of Scandinavian style, we think minimalism, functionality, texture - often natural wood.
This style is very much dominated by clean lines and non-fussy room dressings. This is how I live in my dreams! The dominance of white and the need for light comes from necessity and practicality. Living in a part of Europe where long days with endless daylight hours are limited very much dictates the need for making the most of light when they have it and creating the illusion of light during those dark days and nights.